John Slimak
John Slimak
John has been part of Coal Pick Distillery since the early years, helping shape the brand into what it is today. As Head of Marketing & Bourbon Investment, he leads the distillery’s barrel pick and investment programs—working closely with collectors, private groups, and first-time buyers to navigate barrel selection, allocation strategy, and the long-term economics of building a bourbon portfolio.
He travels nationally, speaking to investment groups, private clubs, and industry audiences about what actually drives value in the secondary market—how to evaluate a barrel beyond the label, where pricing disconnects happen, and why patience and provenance consistently outperform hype.
At the distillery, John also oversees all digital strategy and the automation stack that powers Coal Pick’s investor pipeline, ensuring a seamless connection between marketing, data, and investor experience.
Small Batch is his go-to pour—and more often than not, it’s the bottle in his hand when conversations turn to what’s truly worth laying down.
