Why Invest in Bourbon?

Why Invest in Bourbon?

  • Stable Appreciation: Aging bourbon increases in value each year it matures.
  • Tax-Deferred Growth: Your barrels remain a physical asset, appreciating tax-deferred until sold.
  • Tangible Investment: Unlike stocks or crypto, your investment can be tasted, toured, and experienced.
  • Premium Brand Partnership: Your investment is backed by Coal Pick Distillery — an award-winning, small-batch Kentucky bourbon producer.
  • Low Volatility: Bourbon is a physical commodity that historically experiences minimal downside market swings, offering greater stability and consistent appreciation compared to the stock market.

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Investment Highlights

Investment Highlights

  • New Fill Program: Your investment begins with the purchase of new-fill barrels, freshly distilled bourbon placed into Cooper Select barrels and stored in our on-site rickhouses. This marks the start of the aging process, where the spirit matures in value and character over time. To participate in the program, investors must commit to a minimum of 8 barrels — a threshold designed to support brand launches, group investment initiatives, and long-term asset growth strategies.
  • 4–7 Year Hold: Let your barrels mature for optimal value.
  • Exit Strategy: Emerging brands seeking to launch quickly, third-party suppliers to major labels, national and regional wholesalers, specialty liquor stores, and export partners are all active buyers of aged bourbon barrels. These routes offer multiple off ramps for high-volume investors, especially those holding 100 barrels or more.

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Who Should Invest In Bourbon?

Whether you’re a bourbon lover, a portfolio builder, or just someone tired of boring assets, investing in barrels is a unique way to hold real value you can actually see—and one day, sip.

Investment Groups 
or Individuals

Entrepreneurs Looking to Launch Their Own Label

Diversified Asset
Seekers

contact us to get started

Important Notice: The information provided on this website is for informational purposes only and does not constitute an offer to sell or solicitation of securities. Bourbon barrels are tangible goods sold by Coal Pick Distillery. All purchases involve risk, including the potential loss of principal. Any projections or return scenarios are forward-looking statements based on assumptions and subject to risks and uncertainties. Past performance is not indicative of future results. Barrels are illiquid assets and there is no guaranteed resale market. Buyers should consult their own financial, tax, and legal advisors prior to purchase.

Bourbon barrels are sold as tangible goods. All purchases involve risk and are not securities. Past performance is not indicative of future results.
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